Web Assistant

Put an AI Local Guide on your website

Put an AI Local Guide on your website

Configure and test the experience in Guide Studio, then add it to your existing website with a small code snippet. Visitors can ask questions, discover what fits and continue into maps, lists and the right website content.

Live examples

See how destinations make the Web Assistant their own

Branding and application configuration are part of the standard product. Each destination adapted the Web Assistant in Guide Studio without commissioning a separate visitor frontend.

Basel Tourismus

Basel Tourismus

Graubünden Ferien

Graubünden Ferien

Chur Tourismus

Chur Tourismus

Luzern Tourismus

Luzern Tourismus

St.Gallen-Bodensee Tourismus

St.Gallen-Bodensee Tourismus

Configure and launch

Go live without building the
full AI application

The Web Assistant already includes the responsive website application, AI Engine, conversation, recommendation components, Map, Lists, Saved Spots, testing, publishing and Analytics. Guide Studio gives the organisation control over the parts that should remain adaptable: which AI Local Guides appear, how the Web Assistant looks, how visitors enter, which recommendation categories are available and how the experience behaves on desktop and mobile.

Configure

Adapt the guides, branding, entry screens, questions, categories, translations and application settings in Guide Studio.

Test

Preview the experience and try realistic visitor questions before publication.

Publish and embed

Publish the configuration and add the maintained application to the existing website with a small code snippet.

Change it when you need to

Update the experience in Guide Studio as guides, campaigns, seasons and visitor needs change.

Intent-based entry screens

Help visitors start with the
reason they came

Use configurable imagery, wording and starting questions instead of presenting every visitor with the same empty chat box.

Help me plan my visit

Help me plan my visit

Recommend something to do or visit

Recommend something to do or visit

Tell me the story behind a place

Tell me the story behind a place

Help me with a practical question

Help me with a practical question

Visitor experience

One entry point for service, discovery, knowledge and planning

Conversation is the starting point. The Web Assistant can then use maps, lists, saved places, rich answers or website links when they make the result easier to use.

Practical help

Answer questions about opening hours, tickets, transport and other service information and link to the relevant source or next step.

Practical help

Answer questions about opening hours, tickets, transport and other service information and link to the relevant source or next step.

Recommendations and discovery

Surface places, events, trails or areas that fit the visitor's request and relevant context, then make them explorable through cards, Map and Lists.

Recommendations and discovery

Surface places, events, trails or areas that fit the visitor's request and relevant context, then make them explorable through cards, Map and Lists.

Stories and local knowledge

Explain the history, culture and meaning behind a place through the selected AI Local Guide, with audio or structured answers where useful.

Stories and local knowledge

Explain the history, culture and meaning behind a place through the selected AI Local Guide, with audio or structured answers where useful.

Help me with a practical question

Help visitors organise the next few hours or a day, save relevant places and continue into the website's content, service or booking flow.

Help me with a practical question

Help visitors organise the next few hours or a day, save relevant places and continue into the website's content, service or booking flow.

Campaigns

Turn a campaign CTA into a conversation.

Use the link in website buttons, landing pages, articles, newsletters, social campaigns or QR codes. The visitor arrives directly in the interaction connected to the subject that brought them there. A short display text can appear as the visitor's message while a more detailed underlying question gives the AI Engine the context required for a useful answer. Language-specific versions can open the appropriate localised interaction. Campaign-originated questions are tracked separately in Guide Studio Analytics, allowing teams to compare campaigns and entry points.

Campaigns

Turn a campaign CTA into a conversation.

Use the link in website buttons, landing pages, articles, newsletters, social campaigns or QR codes. The visitor arrives directly in the interaction connected to the subject that brought them there. A short display text can appear as the visitor's message while a more detailed underlying question gives the AI Engine the context required for a useful answer. Language-specific versions can open the appropriate localised interaction. Campaign-originated questions are tracked separately in Guide Studio Analytics, allowing teams to compare campaigns and entry points.

Campaigns

Turn a campaign CTA into a conversation.

Use the link in website buttons, landing pages, articles, newsletters, social campaigns or QR codes. The visitor arrives directly in the interaction connected to the subject that brought them there. A short display text can appear as the visitor's message while a more detailed underlying question gives the AI Engine the context required for a useful answer. Language-specific versions can open the appropriate localised interaction. Campaign-originated questions are tracked separately in Guide Studio Analytics, allowing teams to compare campaigns and entry points.

Analytics

See what visitors ask,
use and need

Guide Studio shows how the Web Assistant is used, which languages and intents appear, what happens inside conversations and where the experience or knowledge can improve.

Usage and engagement

Track adoption, activity and usage trends for the Web Assistant and understand how visitors engage across devices and locations.

Conversations and intents

LocInspect real read-only conversation threads and analyse the visitor needs, intents, sentiment and topics inside them.ation, time, weather, conversation history and intent can change what is useful now.

Languages and campaigns

See which languages visitors use and distinguish interactions that began through tracked campaign links.

Improvement signals

Identify unanswered questions, weak answers, recurring subjects and knowledge gaps that can inform the next content or product improvement.

In development: Web Assistant Pro

The interface should fit the request

Web Assistant Pro moves beyond a fixed chat stream and creates an interactive experience from the components relevant to each visitor's need.

Conversation remains the natural starting point. When the visitor needs a more structured result, the Assistant can ask for the missing context before creating it.

A request for two days in Lucerne may require dates, who is travelling, interests, mobility and the desired rhythm. Once enough is known, the AI can assemble an interactive experience instead of returning a long block of text.

The available components can include a day or stop structure, maps and routes, weather, practical information, place details, events, local knowledge modules, audio and other elements. The AI chooses what is relevant to the request. A family weekend and a hiking day should therefore not produce the same page with different content inserted into it.

The AI Local Guide remains present inside the generated experience. It can explain why choices were made and revise the result when the visitor changes their mind or the situation changes.

Conversation remains the natural starting point. When the visitor needs a more structured result, the Assistant can ask for the missing context before creating it. A request for two days in Lucerne may require dates, who is travelling, interests, mobility and the desired rhythm. Once enough is known, the AI can assemble an interactive experience instead of returning a long block of text.

The available components can include a day or stop structure, maps and routes, weather, practical information, place details, events, local knowledge modules, audio and other elements. The AI chooses what is relevant to the request. A family weekend and a hiking day should therefore not produce the same page with different content inserted into it.

The AI Local Guide remains present inside the generated experience. It can explain why choices were made and revise the result when the visitor changes their mind or the situation changes.

A request for two days in Lucerne may require dates, who is travelling, interests, mobility and the desired rhythm. Once enough is known, the AI can assemble an interactive experience instead of returning a long block of text.

The available components can include a day or stop structure, maps and routes, weather, practical information, place details, events, local knowledge modules, audio and other elements. The AI chooses what is relevant to the request. A family weekend and a hiking day should therefore not produce the same page with different content inserted into it.

The AI Local Guide remains present inside the generated experience. It can explain why choices were made and revise the result when the visitor changes their mind or the situation changes.

The visitor describes what they want in natural language.

The visitor describes what they want in natural language.

The Assistant asks only for the missing information required to understand the request.

The Assistant asks only for the missing information required to understand the request.

The AI creates an interactive page from the relevant components and local knowledge.

The AI creates an interactive page from the relevant components and local knowledge.

The AI Local Guide remains available to explain and adapt the result.

The AI Local Guide remains available to explain and adapt the result.

Plans

Choose the Guide Studio plan that fits your organisation

All plans include AI Engine Level 1, unlimited seats and one Web Assistant. Licences are billed annually.

Starter

Smaller organisations starting with one Guide Studio setup.

CHF 399

/month

Billed yearly

Up to 5 AI Local Guides

19M text tokens / month

Basic analytics

500 MB storage

3 approved web-search domains

Professional

Organisations that need connected data, audio and deeper analytics.

CHF 699

/month

Billed yearly

Up to 10 AI Local Guides

One CMS or DB integration

50M text tokens / month

240 audio minutes / month

Extended analytics

Enterprise

Regional hubs, multi-organisation setups and higher usage.

CHF 1'149

/month

Billed yearly

Unlimited AI Local Guides

Multi-organisation structure

90M text tokens / month

720 audio minutes / month

Unlimited storage

Starter

Smaller organisations starting with one Guide Studio setup.

CHF 399

/month

Billed yearly

Up to 5 AI Local Guides

19M text tokens / month

Basic analytics

500 MB storage

3 approved web-search domains

Professional

Organisations that need connected data, audio and deeper analytics.

CHF 699

/month

Billed yearly

Up to 10 AI Local Guides

One CMS or DB integration

50M text tokens / month

240 audio minutes / month

Extended analytics

Enterprise

Regional hubs, multi-organisation setups and higher usage.

CHF 1'149

/month

Billed yearly

Unlimited AI Local Guides

Multi-organisation structure

90M text tokens / month

720 audio minutes / month

Unlimited storage

Starter

Smaller organisations starting with one Guide Studio setup.

CHF 399

/month

Billed yearly

Up to 5 AI Local Guides

19M text tokens / month

Basic analytics

500 MB storage

3 approved web-search domains

Professional

Organisations that need connected data, audio and deeper analytics.

$69

/month

Billed yearly

Up to 10 AI Local Guides

One CMS or DB integration

50M text tokens / month

240 audio minutes / month

Extended analytics

Enterprise

Regional hubs, multi-organisation setups and higher usage.

CHF 1'149

/month

Billed yearly

Unlimited AI Local Guides

Multi-organisation structure

90M text tokens / month

720 audio minutes / month

Unlimited storage

Onboarding, support levels and the full feature comparison live on the Pricing page.

Related products

Explore the system around the Web Assistant

Design the guide, manage the setup and extend the same AI Local Guide into other visitor moments.

AI Local Guides

Design the knowledge, role, perspective, voice and visual identity of the guides visitors meet in the Web Assistant.

Guide Studio

Configure and test the Web Assistant, publish changes and review Analytics from one operating system.

On-Site Guide

Make the same AI Local Guides available at physical places through stories, audio and open-ended interaction.

Related products

Explore the system around the Web Assistant

Design the guide, manage the setup and extend the same AI Local Guide into other visitor moments.

AI Local Guides

Design the knowledge, role, perspective, voice and visual identity of the guides visitors meet in the Web Assistant.

Guide Studio

Configure and test the Web Assistant, publish changes and review Analytics from one operating system.

On-Site Guide

Make the same AI Local Guides available at physical places through stories, audio and open-ended interaction.

Related products

Explore the system around the Web Assistant

Design the guide, manage the setup and extend the same AI Local Guide into other visitor moments.

AI Local Guides

Design the knowledge, role, perspective, voice and visual identity of the guides visitors meet in the Web Assistant.

Guide Studio

Configure and test the Web Assistant, publish changes and review Analytics from one operating system.

On-Site Guide

Make the same AI Local Guides available at physical places through stories, audio and open-ended interaction.

FAQ

Questions about the Web Assistant

Direct answers about setup, entry screens, languages, visitor interaction, Analytics and pricing.

What is the Joaia Web Assistant?

The Web Assistant is Joaia's ready-to-deploy Visitor Solution for bringing AI Local Guides onto an existing website. Visitors can ask questions, receive local knowledge and recommendations and move into maps, lists, saved places, rich answers and relevant website content.

Is the Web Assistant an AI chatbot?

Can an organisation configure and test the Web Assistant without coding?

Can an organisation configure and test the Web Assistant without coding?

What are intent-based entry screens in the Web Assistant?

Which languages does the Web Assistant support?

Can the Web Assistant show recommendations on a map or in a list?

What are Web Assistant campaign links?

What can organisations see in Web Assistant Analytics?

What is Web Assistant Pro?

How much does the Web Assistant cost?

Get started

Bring a complete AI visitor experience to your website.

Configure it in Guide Studio, add it to the website you already operate and improve it as visitors use it.

Get started

Bring a complete AI visitor experience to your website.

Configure it in Guide Studio, add it to the website you already operate and improve it as visitors use it.

Get started

Bring a complete AI visitor experience to your website.

Configure it in Guide Studio, add it to the website you already operate and improve it as visitors use it.