AI Local Guides
Create digital guides with their own knowledge, perspective, personality, voice and visual identity, then make them available wherever visitors need them.
Why AI Local Guides
Don't ask everything.
Ask someone
AI Local Guides make the knowledge of a destination, museum, expert or local directly accessible through a recognisable guide.
General-purpose AI can search and combine enormous amounts of information. Its strength is breadth. Travel also depends on knowledge that belongs to a particular place, organisation or person.
An AI Local Guide gives that knowledge a clear source and perspective. Visitors know who they are asking, what the guide is there to know and which place, subject or person it represents.
The guide does not need to know everything. Its value comes from defined knowledge, a recognisable point of view and the ability to make that knowledge useful in the moment.
Human expertise, available to more visitors
A guide, curator or local expert cannot personally accompany every visitor, at every place, in every language. An AI Local Guide extends access to what they know when direct human access would otherwise not exist.
More freedom to explore
Useful guidance in the moment lets travellers leave more decisions open instead of researching every place, story and practical detail before they arrive.
Depth on demand
A sign, brochure or fixed story ends where the prepared content ends. An AI Local Guide lets each visitor continue asking and follow their curiosity as far as the available knowledge allows.
Guide design
Several connected choices determine who the guide represents, what it knows and how visitors experience it.
Two identity types
Create a character or represent
a real person
General-purpose AI can search and combine enormous amounts of information. Its strength is breadth. Travel also depends on knowledge that belongs to a particular place, organisation or person. An AI Local Guide gives that knowledge a clear source and perspective. Visitors know who they are asking, what the guide is there to know and which place, subject or person it represents. The guide does not need to know everything. Its value comes from defined knowledge, a recognisable point of view and the ability to make that knowledge useful in the moment.
Fictional Character
Design a guide for a place, period, subject or perspective
A Fictional Character has an identity created for the visitor experience. The character can be invented while the knowledge behind it remains real, curated and drawn from approved organisational or expert sources. Its role should shape the experience. A historical character can live within the logic of another period. A specialist can focus on a particular subject. An all-round guide can represent the broader knowledge of a destination or attraction.
Read more →
Digital Twin
Make a real person's knowledge and perspective accessible.
A Digital Twin is based on a real person and brings together their identity, appearance, voice, relevant knowledge, experiences, perspectives and opinions. The value starts with the person and what they have to share. Joaia captures knowledge they have actually provided through interviews, documents, recordings or other material and makes it accessible through an interactive AI Local Guide. Consent from the represented person is required, and visitors should understand that they are interacting with a digital representation.
Read more →
Visitor touchpoints
Create the guide once. Use it in different visitor experiences
The guide keeps its knowledge, identity, perspective and voice while the application changes around it.
An AI Local Guide is managed independently from the Visitor Solution in which visitors meet it. The same guide can therefore appear on a website, at a physical location, in a messaging channel, in the Joaia App or inside a custom digital experience.
Each application is designed for a different situation. An On-Site Guide can be audio-first and connected to the place where the visitor is standing. A Web Assistant can help with service questions, recommendations and planning on the organisation's website.
FAQ
Questions about AI Local Guides
Direct answers about the category, guide design, knowledge, voice, identity and use across visitor experiences.
What is an AI Local Guide?
An AI Local Guide is a digital guide built around a deliberately defined body of knowledge and a distinct identity, perspective, personality and voice. It can represent a place, subject, historical period, organisation or real person and can appear across different visitor applications.
Why do AI Local Guides exist?
How is an AI Local Guide different from general-purpose AI?
How is an AI Local Guide different from a chatbot?
What can an organisation configure for an AI Local Guide?
What is the difference between a Fictional Character and a Digital Twin?