The AI agent platform for visitor experiences

Local guides your visitors love to ask, built on your knowledge.

Create AI Local Guides with Joaia: AI agents with local character that go beyond a classical chatbot, answering visitors wherever they are.

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Trusted by 85'000+ visitors in 16 destinations

What can an AI Local Guide be? Meet a few.

What can an AI Local Guide be? Meet a few.

Every destination has its own stories, and its own storytellers. Our customers' guides are as unique as their places.

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Zurich

Sophie

Zürich's hidden-gems insider. Knows the courtyards the guidebooks miss.

Her story →

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Chur

Flavius

A Roman legionnaire guiding you through ancient Chur.

His story →

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Basel

Dr. Waggis

Basel's Fasnacht expert. Carnival knowledge with carnival character.

His story →

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Festival

Bane

A street-art festival's artist, answering at the wall itself.

His story →

Capabilities

From answers to actions.

The future of visitor guidance isn't a chat window. A service question gets a one-line answer. A day in Lucerne becomes an interactive plan. A monument tells its own story.

Answer

Service questions get instant, official answers: opening hours, tickets, transport, in the visitor's language.

Inspire

Curated recommendations with local character: the courtyard, not the crowd.

Plan

"Help me plan a day" becomes an interactive plan that adapts to timing and interests.

Plan

Price management helps adjust and control pricing

Narrate

At the landmark, the guide speaks: audio stories at the exact spot, tours that walk with you.

In development

Act

From recommendation to reservation: tables, tickets, bookings, directly in the conversation.

How it works

Craft a respectful customer journey

Streamline Your Sales Process

From initial onboarding to re engaging inactive users automate every step with Sales management

1. Connect Your CRM

Add Salix

2. Customize Your Pipeline

Add to Waiting list

Generate sales report

Import Data

3. Start Closing Deals

No Credit Card Required

Welcome to Salix

Thanks.. for using Salix. Lets jump to make some profit

About Salix

Used in basket weaving, traditional medicine.

Salix Pharmaceuticals

Specializes in gastrointestinal (GI) health products.

Welcome to Salix

Thanks.. for using Salix. Lets jump to make some profit

About Salix

Used in basket weaving, traditional medicine.

Salix Pharmaceuticals

Specializes in gastrointestinal (GI) health products.

How it works

One system. Your knowledge, made conversational.

Everything you need to create, run, and improve AI Local Guides, owned and controlled by you.

1. Bring your knowledge

Add Salix

2. Create your guides

Add to Waiting list

Generate sales report

Import Data

3. Go live everywhere

No Credit Card Required

Welcome to Salix

Thanks.. for using Salix. Lets jump to make some profit

About Salix

Used in basket weaving, traditional medicine.

Salix Pharmaceuticals

Specializes in gastrointestinal (GI) health products.

How it works

One system. Your knowledge,
made conversational.

Joaia is the operating system for destination experiences: everything you need to create, run, and improve AI Local Guides — digital guide personas owned by your destination, powered by your local knowledge, and controlled by you.

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1. Bring your knowledge

Your website, documents, databases, and the things only your team knows. In Guide Studio, it becomes one structured, governed knowledge base.

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2. Create your guides

Design guide personas with their own character, expertise, and languages — from the classic destination expert to a festival's digital twin. No code, no AI expertise needed.

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3. Go live everywhere

Publish to your website, on-site via QR, messengers, screens — and the Joaia app. One knowledge base, every channel, always in sync.

User Solutions

One guide. Every touchpoint.

Create a guide once. It answers wherever your visitors are. One knowledge base behind every channel, always in sync.

Your website

The Web Assistant welcomes visitors 24/7: recommendations, trip planning, and service questions, answered from your knowledge.

Messengers

Your guides answer on WhatsApp, where visitors already chat. Before, during, and after the visit.

Messengers

Price management helps adjust and control pricing

The Joaia app

Every published guide gets a home in the Joaia app, so you're live even without a platform of your own.

On-Site Guide

A QR scan at the landmark opens the guide right there: audio stories and answers at the exact spot. No app, no rental device.

On-Site Guide

Smart Forecasting uses real-time data and AI to predict

Experience Planner

Turns recommendations into an interactive plan, for a few hours, a full day, or a whole stay.

Coming soon

Visitor Screen

Welcomes people in your visitor center and hands the conversation to their phone with a QR code.

Coming soon

Dynamic Tours

A curated route with a guide that narrates at every stop and adapts as you walk.

Coming soon

AI Phone

The Voice Agent picks up when your team can't, spoken, in the caller's language.

Fictional characters. Digital twins. Your call.

Create guides with their own personality, biography, voice, and avatar. From a fictional character to the digital twin of a real expert, you decide who speaks for your place.

All your knowledge, organized for AI.

Connect your website, integrate your existing databases, and upload unstructured content like factsheets, audio, or archives. Guide Studio structures everything into one knowledge base your guides can use reliably.

Plug and play. No coding needed.

Publish your guides with ready-made solutions for web, messengers, and screens. Customize the look and behavior, generate the embed code, and go live.

Every conversation makes your guides better.

See what visitors actually ask, where, and in which languages. Spot weak answers, close knowledge gaps, and watch which topics and demands are emerging. So you always know what to improve next.

Built for the organizations that shape places.

Wherever visitors ask, your AI Local Guides answer in your name.

Destinations & Regions

From local DMOs to regional hubs that onboard their whole ecosystem: one platform, many organizations.

Museums & Attractions

Reach beyond your walls and retire the rental audio guide. Stories at every object, in every language.

Museums & Attractions

Price management helps adjust and control pricing

Events & Festivals

Give your festival a voice, from program questions to a digital twin of your artists.

Creators & Hosts

Tour guides, hosts, and storytellers: turn what you know into an AI Local Guide that's always available.

Security & Compliance

Everything IT, legal, and the board will ask.

The must-haves, checked.

The must-haves, checked.

Your data stays yours

Your knowledge and your visitors' conversations are never used to train third-party models.

Developed in Switzerland. Hosted in the EU.

Swiss engineering, running on EU-based servers, so your data stays where you can point to it.

Developed in Switzerland. Hosted in the EU.

Price management helps adjust and control pricing

GDPR & EU AI Act

Developed in line with the European AI Act and GDPR: privacy and transparency by design.

Guardrails built in

Official answers, not AI guesses: boundaries you define, enforced by the system, in every language, on every channel.

Accessible by standard

The Web Assistant meets WCAG 2.1 Level AA, with a published accessibility statement, criterion by criterion.

Kept current

We maintain the AI engine and its security. You keep the results.

Customer Reviews

Trusted by 2500+ growing
companies worldwide

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Hours saved by our customers

"We were honestly a bit cautious at first. But the result was stunning: more than a thousand questions, strong quality throughout, and all the guardrails worked exactly as they should."

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Sabrina Vonesch

Lead Digital Platforms, Basel Tourism

"We were honestly a bit cautious at first. But the result was stunning: more than a thousand questions, strong quality throughout, and all the guardrails worked exactly as they should."

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Sabrina Vonesch

Lead Digital Platforms, Basel Tourism

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Languages answered, 120 available

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Languages answered, 120 available

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Languages answered, 120 available

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Visitors served

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Conversations

"What really excites us is that recommendations that usually live only in the heads of real locals or in static content become directly usable for our visitors, before and during their stay."

Pascal Schwager

Head of Digital Products, Zurich Tourism

"What really excites us is that recommendations that usually live only in the heads of real locals or in static content become directly usable for our visitors, before and during their stay."

Pascal Schwager

Head of Digital Products, Zurich Tourism

Pricing

Choose the Perfect Plan

Our plans ensure that businesses can access tools

Starter

Get started easily and test the concept


CHF 399

/month

Billed yearly

5 Local Guides & 2 Users

6M Tokens (~1,000 messages)

Knowledge Hub: Documents & Web-search

1 Standardized Web Plugin

Basic Analytics Dashboard

Professional

Gain control, customize, and create measurable value

CHF 699

/month

Billed yearly

10 Local Guides, 1 Admin + 2 Users

15M Tokens (~2,500 messages) + 240 min Audio

Database integration available

1 Customizable Web Plugin

Extended Insights Dashboard

Our pick

Enterprise

Lead a regional ecosystem with data and collaboration

CHF 1'149

/month

Billed yearly

>10 Local Guides, 1 Admin + 5 Users

27M Tokens (~4,500 messages) + 720 min Audio

Data upload API

Multi-organization setup

Joaia API Integration available

Starter

Get started easily and test the concept


CHF 399

/month

Billed yearly

5 Local Guides & 2 Users

6M Tokens (~1,000 messages)

Knowledge Hub: Documents & Web-search

1 Standardized Web Plugin

Basic Analytics Dashboard

Professional

Gain control, customize, and create measurable value

CHF 699

/month

Billed yearly

10 Local Guides, 1 Admin + 2 Users

15M Tokens (~2,500 messages) + 240 min Audio

Database integration available

1 Customizable Web Plugin

Extended Insights Dashboard

Our pick

Enterprise

Lead a regional ecosystem with data and collaboration

CHF 1'149

/month

Billed yearly

>10 Local Guides, 1 Admin + 5 Users

27M Tokens (~4,500 messages) + 720 min Audio

Data upload API

Multi-organization setup

Joaia API Integration available

Starter

Get started easily and test the concept


CHF 399

/month

Billed yearly

5 Local Guides & 2 Users

6M Tokens (~1,000 messages)

Knowledge Hub: Documents & Web-search

1 Standardized Web Plugin

Basic Analytics Dashboard

Professional

Gain control, customize, and create measurable value

CHF 699

/month

Billed yearly

10 Local Guides, 1 Admin + 2 Users

15M Tokens (~2,500 messages) + 240 min Audio

Database integration available

1 Customizable Web Plugin

Extended Insights Dashboard

Our pick

Enterprise

Lead a regional ecosystem with data and collaboration

CHF 1'149

/month

Billed yearly

>10 Local Guides, 1 Admin + 5 Users

27M Tokens (~4,500 messages) + 720 min Audio

Data upload API

Multi-organization setup

Joaia API Integration available

FAQ

Frequently Asked Questions

Get answers to common questions here

What are AI Local Guides?

AI Local Guides are digital, destination-owned guide personas powered by local knowledge and controlled AI. Unlike generic chatbots, they answer exclusively from your curated knowledge — with a character that fits your brand.

How is this different from adding a chatbot to our website?

Do we need technical staff or AI expertise?

What does it cost?

Can our region roll this out to sub-destinations?

Can our region roll this out to sub-destinations?

What are AI Local Guides?

AI Local Guides are digital, destination-owned guide personas powered by local knowledge and controlled AI. Unlike generic chatbots, they answer exclusively from your curated knowledge — with a character that fits your brand.

How is this different from adding a chatbot to our website?

Do we need technical staff or AI expertise?

What does it cost?

Can our region roll this out to sub-destinations?

Can our region roll this out to sub-destinations?

Book a demo

We’re here to help, so contact us with any questions or feedback

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Leave us your details

2

We will reach out within 24 hours

3

Meet us at our office

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Ready to get started fast?

Start taking control of your business today

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Ready to get started fast?

Start taking control of your business today

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Ready to get started fast?

Start taking control of your business today