The AI agent platform for visitor experiences
Create AI Local Guides with Joaia: AI agents with local character that go beyond a classical chatbot, answering visitors wherever they are.
Trusted by 85'000+ visitors and 16 destinations
Every destination has its own stories, and its own storytellers. Our customers' guides are as unique as their places.
Zurich
Sophie
Zürich's hidden-gems insider. Knows the courtyards the guidebooks miss.
Chur
Flavius Curiensis
A Roman legionnaire guiding you through ancient Chur.
Basel
Dr Waggis
Basel's Fasnacht expert. Carnival knowledge with carnival character.
Capabilities
From answers to actions.
The future of visitor guidance isn't a chat window. A service question gets a one-line answer. A day in Lucerne becomes an interactive plan. A monument tells its own story.
Answer
Service questions get instant, official answers: opening hours, tickets, transport, in the visitor’s language.
Inspire
Curated recommendations with local character: the courtyard, not the crowd.
Plan
"Help me plan a day" becomes an interactive plan that adapts to timing and interests.
Narrate
At the landmark, the guide speaks: audio stories at the exact spot, tours that walk with you.
Act
From recommendation to reservation: tables, tickets, bookings, directly in the conversation.
How it works
One system. Your knowledge,
made conversational.
Joaia is the operating system for destination experiences: everything you need to create, run, and improve AI Local Guides — digital guide personas owned by your destination, powered by your local knowledge, and controlled by you.
1. Bring your knowledge
Your website, documents, databases, and the things only your team knows. In Guide Studio, it becomes one structured, governed knowledge base.
2. Create your guides
Design guide personas with their own character, expertise, and languages — from the classic destination expert to a festival's digital twin. No code, no AI expertise needed.
3. Go live everywhere
Publish to your website, on-site via QR, messengers, screens — and the Joaia app. One knowledge base, every channel, always in sync.
User Solutions
One guide. Every touchpoint.
Create a guide once. It answers wherever your visitors are. One knowledge base behind every channel, always in sync.
Live
Your website
The Web Assistant welcomes visitors 24/7: recommendations, trip planning, and service questions, answered from your knowledge.
Live
The Joaia app
Every published guide gets a home in the Joaia app, so you're live even without a platform of your own.
Coming soon
Visitor Screen
Welcomes people in your visitor center and hands the conversation to their phone with a QR code.
Coming soon
Dynamic Tours
A curated route with a guide that narrates at every stop and adapts as you walk.
Guide Studio
Integrations
Works with the systems you already run.
Joaia connects to your existing CMS and data landscape. No closed system, no second database to maintain.
Built for the organizations that shape places.
Wherever visitors ask, your AI Local Guides answer in your name.
Destinations & Regions
From local DMOs to regional hubs that onboard their whole ecosystem: one platform, many organizations.
Museums & Attractions
Reach beyond your walls and retire the rental audio guide. Stories at every object, in every language.
Events & Festivals
Give your festival a voice, from program questions to a digital twin of your artists.
Creators & Hosts
Tour guides, hosts, and storytellers: turn what you know into an AI Local Guide that's always available.
For agencies & digital partners
Build on Joaia. Deliver under your signature.
Destination apps, websites, and travel planners are agency work. The Joaia API gives you an industry-specific guide engine to build on, instead of assembling a generic AI toolkit and carrying the risk yourself.
Headless by design
Your UI, your UX, your brand. The API delivers guides, answers, and recommendations. You decide how they appear: chat, action buttons, or subtle prompts.
The hard parts are solved
Personas, governance, hallucination control, 120+ languages: built in and maintained by us on current models. No AI stack to babysit after handover.
Your client stays in control
Content, boundaries, and analytics live in Guide Studio with your client. You build the product; they manage the knowledge.
Proven in production
The Zürich City Guide app runs on the Joaia API, live with 5,000+ conversations. Jura is integrating Joaia as the intelligence of its new website.
Security & Compliance
Everything IT, legal, and the board will ask.
The must-haves, checked.
Your data stays yours
Your knowledge and your visitors' conversations are never used to train third-party models.
GDPR & EU AI Act
Developed in line with the European AI Act and GDPR: privacy and transparency by design.
Guardrails built in
Official answers, not AI guesses: boundaries you define, enforced by the system, in every language, on every channel.
Accessible by standard
The Web Assistant meets WCAG 2.1 Level AA, with a published accessibility statement, criterion by criterion.
Kept current
We maintain the AI engine and its security. You keep the results.
Customer Reviews
Trusted by leading Tourism Organsiations
Pricing
Choose the Perfect Plan
Our plans ensure that businesses can access tools
FAQ
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